Hands-on creative director for a direct to consumer e-commerce fragrance brand, PHLUR.
Built and grew the company's creative team from the ground up, managing user research, user experience, logo design and brand identity, visual web design, photo art direction and production (for both lifestyle and product), video production, 3D animation, packaging design, print design and marketing design. Leading digital marketing campaigns across social media channels.
Creative director: Liz DeMartino
Art director: Myan Duong
User experience: Amanda Klohmann